ABOUT US
Stroven is an independent developer and manufacturer of high-quality men’s fragrances and grooming products, with 10% of all profits supporting British veterans and men’s mental health and suicide prevention charities in the UK.
Taking the time to look after our appearance can make a huge difference in how we feel about ourselves, so let’s make that easier. If you smell good, you feel good. And when you’re using Stroven in your daily routine, you feel even better knowing that you’re actively supporting some of the most vital mental health services in the UK.
As well as providing excellent products that rival big-name brands, we want Stroven to become a community that opens positive communication around men’s mental health. 75% of all suicides in the UK are men. Our social channels, newsletters and blogs are a safe space for sharing real-life experiences of mental health, as well as tips and tricks for developing healthy coping mechanisms and a positive attitude towards dealing with anxiety, depression, PTSD and whatever else life throws at us.
DEVELOPPED TO SUPPORT YOUR WELLBEING
The essential oils used in our formulas have been specially selected for their ability to actively support mental wellbeing.
We’ve taken inspiration from traditional aromatherapy practises to create innovative scent profiles that truly envelop the senses, whilst ensuring that there is a scientific backing behind their abilities to alleviate symptoms of anxiety and depression.
AFFORDABLE LUXURY
Despite using sustainably sourced natural ingredients in curated, high-quality formulations - we want to ensure that Stroven products are accessible to everyone.
It’s our belief that luxury products don’t have to come with a luxury price tag. We blend, bottle, label and ship everything ourselves to help keep costs down. As a result, Stroven products provide an affordable option for anyone wanting to boost their wellbeing through quality grooming products.
ACTIVELY SUPPORTING MEN'S MENTAL HEALTH
Taking the time to look after our appearance can make a huge difference in how we feel about ourselves. When choosing Stroven for your daily self-care routine, you’re actively supporting some of the most vital mental health services in the UK.
10% of all Stroven's profits go towards supporting a variety of charities across the UK including CALM, CombatStress, MIND, Andy's Man Club and more. Get in touch if you'd like to recommend a charity for us to support.
PROUD MEMBERS OF THE ARMED FORCES COVENANT - SUPPORTING MILITARY COMMUNITIES
Our support for military communities doesn't end with our 25% forces discount (get in touch for more about that!). In 2022, we were awarded our Bronze award with the Armed Forces Covenant. Just 6 months later, we won Silver - unprecedented for such a young business and in such a short space of time.
We've got a particular soft spot for championing the mental health of both serving members and veterans of the armed forces. We're a forces family, and we understand the struggles from both sides of the wire. Our presence in barber stations across military stations country-wide is a starting point for a conversation around mental health and a constant reminder that looking after each other (and self care!) is a vital part of keeping our minds and souls at peace.
FAQ
Q. Are Stroven products vegan?
Some are, some aren't. Our Hair Clay, Moustache Wax, Beard Balms and Tattoo Serum all contain organic, european-sourced beeswax. We believe that on top of creating a superior product, it's a more sustainable option than hyper-refined waxes that originate from the other side of the world! We're all for saving the bees, one KG of sustainable beeswax at a time.
•••
Q. Are Stroven products suitable for sensitive skin?
Again, some are, some aren't. We list out all our ingredients and fragrance allergens in our product listings, so please check before buying if you have any known cosmetic allergies. Our Tattoo Seurm and The Snowflake Skin Serum are both so gentle, we've used them on our own babies!
•••
Q. Are Stroven Eau de Parfums dupes for designer fragrances?
Absolutely not. Every Stroven fragrance has been lovingly and painstakingly developed from scratch using blends of pure essential oils and perfume oils. We've been inspired by a range of luxury fragrances, but our scents are uniquely our own.